Blender Networks Inc.
Information We Collect:
When you interact with us through the Site or the Services, we may collect Personal Data and other information from you, as further described below:
Non-Identifiable or Aggregated Data:
When you interact with the Company through the Site or Services, we receive and store certain personally non-identifiable information. We track this information either directly or through a third-party tracking service. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. The Company may store such information itself or such information may be included in databases owned and maintained by the Company affiliates, agents or service providers. The Site may use such information and pool it with other information from the Site to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve the users of the Services, the Company often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us, including our visitors’ geographic location, age, gender, job title and income. This research may be compiled and analyzed on an aggregate basis. The Company may share this non-identifiable and aggregate data with its affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. The Company may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.
We may also use a third party advertising partner that employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that help us better manage content on our Site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track your online movements. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We tie the information gathered by clear gifs to your Personal Data. We use clear gifs in our emails to let us know which emails have been opened by recipients, this allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
Our Use of Your Personal Data and Other Information:
The Company and its Related Companies may use this information to communicate with you regarding the Services or to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. Note however that as user of the Service you cannot opt-out of some administrative communications that are reasonably necessary to the Service, such as billing or service notifications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.
Our Disclosure of Your Personal Data and Other Information:
The Company’s core business is to sell information as leads when such information is provided to us for this purpose. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
- Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
- Agents, Consultants and Related Third Parties: The Company, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases, shipping and fulfillment, and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
- Legal Requirements: The Company may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation; (ii) protect and defend the rights or property of the Company; (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public; or (iv) protect against legal liability.
Links to Other Websites:
The Company takes reasonable steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send to us in this way.
Other Terms and Conditions:
Access to Information; Contacting the Company:
To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Site or Services.